SCRM Solution for the Automotive Industry

Field of Application

Automotive, Manufacturing

Solution Overview

The SCRM (Social Customer Relationship Management) solution for the Beiming automobile industry has formed a customer service system based on the SCRM system by combining the typical scenarios of automobile sales with the communication capabilities of enterprise WeChat and WeChat. This system helps enterprises efficiently manage and reasonably distribute leads from the aspects of clues acquisition, clues integration, clues entry, clues distribution, clues marketing, and clues conversion.

Program Highlights

1. Improve the communication efficiency of sales personnel to customers.
Through the function of enterprise WeChat to communicate with customers' WeChat, the service personnel of the host factory can use the communication platform to directly provide efficient communication to customers.
2. Establish relationships with customers in a variety of ways.
Use corporate WeChat to add customers to WeChat in a variety of ways,mainly including customers actively scanning codes, micro-enterprises sending invitations through mobile phone numbers, quick addition of marketing campaign landing pages, quick addition of group chat customers, etc., and can be set up through SCRM to record customers and automatically reply to push for different sources of addition.
3. Provide customers with lifecycle services.
SCRM can carry a variety of communication content, a variety of ways to add customers, and better brand display, and salesperson accounts can be managed through a unified system. Therefore, after one service phase, the customer's friendship can be transferred to subsequent personnel, so as to achieve efficient flow and seamless connection throughout the lifecycle.

Scenario Architecture

Scenario

Scenario 1: Vehicle Sales
Beiming Auto Industry SCRM Solution aggregates and centralizes the operation terminals of all original dealers and sales consultants, and connects with the main engine factory's own systems such as: customer center, lead center, order center, vehicle center, member center, charging service, content activity center and other middle office systems, so that dealerships and sales consultants can better carry out their work and achieve better sales conversion.

Scenario 2: Sales process management
Sales consultants communicate through enterprise WeChat and customer WeChat. Sales front-line personnel no longer need to go to different systems to comprehensively query customer information and orders, and the service efficiency is high. Through the sidebar of Enterprise Micro, you can expand customer files, orders, vehicles, car networking, members and after-sales information of the main engine factory system, greatly simplifying the operation of first-line consultants, and improving the efficiency of sales personnel in daily contacting and replying to customers.
 

Success Stories

Great Wall Auto Enterprise Micro SCRM Platform System
SAIC Audi Enterprise Micro SCRM Platform System
BMW CBW Project